Watch your friends get caught on social media: the first year of #Tinder has been a huge success
What are you waiting for?
Go ahead and try the new Tinder app!
In just three short months, Tinder’s user base has soared to over one billion users worldwide, according to an analysis by Next Big Futures, the research arm of venture capital firm Benchmark Capital.
That’s an astounding growth rate.
“We believe Tinder has already surpassed Tinder.com as the most popular dating app in the world,” said Adam Jonas, co-founder and CEO of Next Big Forecasts.
“It’s going to take a lot of innovation to get to that level of growth, but Tinder is now a global platform and has already grown tremendously.
And now we’re at the point where we can really see how that translates to the real world.”
Tinder launched in 2012, and its popularity has exploded in the last year.
Tinder is the most widely used dating app globally, but it has struggled to keep up with demand, with the app having just 1.6 million active users in the U.S. by early 2017.
And it’s been plagued by major bugs that have kept people from using the app.
Tinder’s growth has come in the form of more users signing up for the app, which is a big part of why it’s so popular.
And according to Jonas, Tinder is actually working hard to solve those issues.
“The problem with Tinder is it’s a platform where you can have all of these different social channels, where you have this new social network where you get to meet people, but you also have a dating platform where the people that are interested in you, and are attracted to you, are those users,” he said.
“So it’s really the dating side that’s the big challenge for Tinder.”
While Tinder has a great user base, Jonas says that the app has a lot more work to do to stay ahead of the curve.
“You need to find ways to monetize the user base.
You need to make sure that it’s very well-structured and that it is very well designed,” he explained.
“There’s still a lot to do.”
To do that, Tinder will need to get better at its monetization, and Jonas believes the company will be on the right track in the coming years.
“Tinder is going to be one of the most successful platforms in the future, but I think that we’re going to see a lot, a lot improvements that they’re making, because people want to have access to those channels, they want to meet and connect with people,” he added.
“And if you have an app like Tinder that’s well designed and it has a good user base and you can monetize that, then that’s going be a huge benefit for Tinder in the long run.”
The company is also working to address some of the bigger issues that Tinder has had with the dating app.
“When you have these big platform shifts and new platforms coming out, you have to make some decisions as a company.
Do we make them as well as we can, or do we go back to the basics?
That’s the biggest question for Tinder,” Jonas said.
But the company has a plan to address that.
“They’re going back to a very simple approach to monetizing the platform.
The way we think about it is that Tinder is a platform that is very simple and easy to understand, and they’re going there with a very clear message,” Jonas explained.
For example, when someone clicks on the Tinder app, they’re essentially going to get a confirmation that they are about to get matched with someone, so that they know they’re not the only one interested in them.
“That way, if they’re a new user or they’re in a new place and want to connect with somebody, then you can do that instantly,” Jonas added.
And when someone has already found a person that they like, they can just follow the user’s instructions and the relationship is already there.
But to keep users interested in the app in a way that will eventually allow them to make a real-world connection, Tinder has started adding new features.
“One of the things we’ve done in the past is we’ve added an option that lets you create an account and then you’ll see the results of all the matches that have been made,” Jonas noted.
“If you’re looking for someone to go out with, for example, you can actually create an appointment and send that to someone, and then we’ll see if they go out.
If you’re a business, or if you want to create a profile, we’ll have you create that.
If somebody’s a romantic partner, you’ll have the ability to create that, too.”
Tinder also has started rolling out more than 50 new features for the platform in 2017.
“What we’ve really been doing is really pushing out a lot faster than we were in the beginning,” Jonas continued.
“For example, we’ve gone